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Social media offers you new ways to reach your audience and connect with your customers. It is not for everybody, though. If your business relies on referrals and internet search, you should research how social media could help you.

Find out about Xoopla membership options here.

Referrals

Most businesses get clients through referrals. With social media you get referrals on steroids. For instance, on Xoopla people can find their friends' favorite businesses. Research has shown that friends and family are the most trusted source of information for finding a business. That is not shocking news, but with the help of social media it is much easier to get access to the experiences of your friends. If you do a good job as a business, social media can really work out well for you.

Stay in Touch with Your Clients

Social media let's you connect with your customers so you can keep them up-to-date on your latest promotions, and specials and new products you offer.

Customer Reviews

Social media lets people review and rate your business. Business owners have mixed feelings about this. Somebody in a bad mood can put your business in the negative light with a bad review. On the other hand, happy clients write great reviews and that can really help your business get clientele. 

For users, reviews are not always a reliable indicator of a good or mediocre business. People have different tastes, people can be in a bad mood and most reviews written are not from people we know.

Nevertheless, reviews can be a helpful part of our evaluation process. We just can't rely on it too much. If a business has nine negative reviews out of ten, you might want to do more research. If, on the other hand, a business has one negative review out of ten, most people will not weigh the negative review heavily.

On Xoopla, you mainly look at reviews from your friends. You know their tastes and moods too:). In addition, business will soon be able to respond to reviews.

The more important indicator on Xoopla is how many people select you as a Go-To business. And again, what counts most is what business your friend selected as a Go-To.

Communities

You may not believe it, but consumers actually want to find you, though they only want to hear from you when it is relevant to them. But they want to hear from you only when it is relevant to them. None of us like to be spammed, receive those anyoing cold calls or be bombarded with irrelevant banner ads, but we are interested in businesses and products pertaining to us. 

Xoopla communities are a place where consumers go to share and connect with other enthusiasts to find the information they are looking for. The communities relate to peoples' passions and interests, or simply things they need. This is the right time and place to present what you have to offer and you should mazimize that window of opportunity.

Find out about Xoopla membership options here.