Community Dashboard
Step 3: Promote
Strategize to reach your audience
Once your website is up and running, you have to tell people about it. There are so many creative ways you can use your brick-and-mortar business to drive customers to your site, and your site to drive them to your brick-and-mortar business. Here are just a few.
Start with Social Media bascis
- Email to your existing client base
- Connect to other communities on Xoopla
- Put your Xoopla web address in your email signature
- Participate in discussions online (Linked-in, blogs, community-related sites…)
- Put a “Join us on Xoopla” link on websites you own
Optimize Social Media Marketing
| Do's | Dont's |
| Offer interesting content | Talk only about you |
| Invite your customers to subscribe to your e-newsletter | Spam and don’t send emails to people who have not subscribed to your e-newsletter |
| Act on useful feedback | Take critics personally |
| Participate in other communities | Neglect to keep your site up to date |
| Link and connect to other sites, blogs and communities | Be afraid to share helpful information (but you can keep your trade secrets all to yourself) |
| Reach out to Go-To people in your niche so they start talking about your business |
Create Buzz with your Promotions
A few ideas
- Create a contest - it doesn’t have to be a huge prize, just a nice little something your customers would enjoy
- Offer downloadable coupons redeemable in-store
- Offer the members of a Xoopla community or club and preferred customer discount (even 5% is enough to make them feel special)