Xoopla.com

Set your goal

This is where you describe what “success looks like” to you. Ask questions like: “Where do I want to be in 6 weeks, 3 months, 1 year, 5 years…?” Make a wish list. Deciding what you want for your business will help you stay focused on what your business website should achieve.

Target your ideal audience

Everything you do will depend on who you target. Clearly defining your target will help you decide what to feature on your site, the kind of language to use - it can even help you choose your colors - so you create a relevant and engaging consumer experience.

Be specific

Focusing on a very specific target group makes you all the more relevant to those customers. It does not mean that you are excluding a broader audience. Instead, it lets you speak directly to their specific needs and concerns. For instance, a massage therapist might concentrate on athletes, people with stress or pregnant women. A real-estate agent might specialize in first-time buyers, urban professionals hunting for a condo, etc.

The result?

Everyone perceives you as a true expert - a Go-To business.

Who are your target customers?
- Age group (teens, young adults, adults, retirees…)
- General profile (families, parents, singles, single parents, couples students, professionals, stay-at-home moms, self-employed, entrepreneurs…)
- Specific interests (activities, hobbies, passions…)
- Values (cost-conscious, have disposable income, prefer quality over quantity, looking for more bang for their buck…)
- Any insights into their wants, needs or desires?

Define what makes you a Go-To business

The Go-To factor:

What is a Go-To business or person?
It’s one that’s trusted for a specialized service, product or expertise.

Why is this important?
Because consumers are looking for businesses they can trust, relying more and more on the “credibility” of a business and word-of-mouth referrals for the products and services they need.

Smart ways to reach your customers - complements of Xoopla
Xoopla was specifically designed to help you become a Go-To business and reach your ideal customers by:
creating your own website with features highlighting your expertise, products and services connecting with clubs and communities interested in your expertise, products and services

What makes you a Go-To business or person?
What a great questions! When you define what makes you a Go-To business, you give your best customers reason to visit your site - and therefore your business. Everyone has expertise in something. Even if you own a “general store”, you are a Go-To business. Your expert knowledge might be in picking the best products, knowing all your customers’ name, being part of the neighborhood, etc.
 

Determine why people will go to your website

You need to give people reason to visit your site. You have to find a hook, motivate them. Here are a few examples:

- To discover what’s new with your business
- For special promotions (i.e. offers they can use at your business or to win a price)
- Because someone recommended your business